How AI Triggered My Move to EE

Sometimes the smallest tech frustrations lead to surprisingly big life improvements.

Like many of us, I’ve become a bit dependent on AI. Not just for work tasks or the occasional brainstorm, but increasingly as a kind of companion in the car. I regularly use ChatGPT voice mode on my phone—hands-free, of course—while driving. It’s a great way to make otherwise idle time useful: learning, thinking, or just bouncing ideas around with something (almost) intelligent.

But lately, it kept cutting out. Conversations would drop mid-sentence, and what should have been a seamless chat turned into a frustrating game of “Reconnect and repeat.” I’m based in the Cotswolds, and the signal on Sky Mobile (which runs on O2’s network) just wasn’t up to scratch. Even on major motorways, the data coverage was often poor, and I’d drift between 4G and 3G, with no 5G in sight.

Eventually, I asked the obvious question—to the AI itself: Who has the best UK mobile data coverage?

Answer: EE.

So, we made the switch—moved the whole family onto an EE family plan. The result? A consistently strong signal, including 5G coverage in most places. And here’s the kicker: the EE family plan costs only £1 a month more than Sky’s, but offers more data and much better performance. It was a no-brainer.

A couple of tips for anyone considering the same:

• Go for the EE family plan – easy to manage, better value, and less hassle overall.

• Enable WiFi Calling – especially if you live in a rural area or have thick old walls at home. It dramatically improves call quality and helps avoid dropped calls indoors.

It’s a great example of an unintended consequence of AI. I didn’t set out to change mobile providers—I just wanted to chat with AI while driving. But in solving that issue, I ended up with a much better deal overall.

Sometimes it pays to listen to the machines.